It’s Not All Just Antivirus, You Know. Introducing Kaspersky Security for Business.

It’s been little more than a year since the release of the previous version of our corporate product (Endpoint Security 8), but we’ve already rolled out a new (need I say it – much improved) one. Yesterday, as per tradition in New York, we had our global launch of Kaspersky Endpoint Security for Business (KESB) – a nifty bit of software kit in which all sorts of new stuff comes together – from a flock of new functionality to a new name and a new product line.

Kaspersky Security For Business

Kaspersky Security For Business

This post gives you a peak at all these newbie bits and bobs featured in KESB. But first, as a bit of background to make all the new stuff a little easier to get your head round (I hope), let me give you a historic overview what’s gone on in the past and which has brought us to this year’s culmination: KESB.

More: In the beginning there was antivirus…

All Mouth, No Trouser.

“All animals are equal, but some are more equal than others.” Thus spake Napoleon, the head-hog in Orwell’s dystopian classic.

The genius of this phrase lies in its universality – a small addition turns the truth inside out. Alas, this witty paradox [sic.] is met not only in farmer-revolutionary sagas, but also in such (seemingly very distant) themes as – and you won’t believe this – antivirus tests! Thus, “All published AV-test results are equal, but some are more equal than others.” Indeed, after crafty marketing folk have applied their magic and “processed” the results of third-party comparative AV tests, the final product – test results as published by certain AV companies – can hardly be described as equal in value: they get distorted so much that nothing of true value can be learned from them.

Let’s take an imaginary antivirus company – one that hardly distinguishes itself from its competitors with outstanding technological prowess or quality of protection, but which has ambitions of global proportions and a super-duper sales plan to fulfill them. So, what’s it gonna first do to get nearer its plan for global domination? Improve its antivirus engine, expand its antivirus database, and/or turbo charge its quality and speed of detection? No, no, no. That takes faaaar too much time. And costs faaaar too much money. Well, that is – when you’re in the Premiership of antivirus (getting up to the First Division ain’t that hard). But the nearer the top you get in the Champions League in terms of protection, the more dough is needed to secure every extra hundredth of a real percent of detection, and the more brains it requires.

It’s much cheaper and quicker to take another route – not the technological one, but a marketing one. Thus, insufficient technological mastery and quality of antivirus detection often gets compensated by a cunning informational strategy.

But how?

Indirectly; that’s how…

Now, what’s the best way to evaluate the quality of the protection technologies of an antivirus product? Of course it’s through independent, objective opinion by third parties. Analysts, clients and partners give good input, but their impartiality naturally can’t be guaranteed. Comparative tests conducted by independent, specialized testing labs are where the real deal’s at. However, testers are peculiar beasts: they concentrate purely on their narrow trade – that’ll be testing – which is good, as testing done well – i.e., properly and accurately – is no easy task. But their results can often come across as… slightly dull, and could do with a bit of jazzing up. Which is where testing marketing done by those who order the testing kicks in: cunning manipulation of objective test results – to make the dirty-faced appear as angels, and/or the top-notchers appear as also-rans. It all becomes reminiscent of the ancient Eastern parable about the blind men and the elephant. Only in this case the marketing folk – with perfect eyesight – “perceive” the results deliberately biasedly. The blind men couldn’t help their misperceptions.

blind people and elephant

More: Nine tricks to put the wool over your eyes…

New Zealand: The Kamchatka Challenger. Introduction.

Towards the back end of last year, a group of like-minded souls – yours truly included – suddenly decided to drop everything – well, most things – and carefully study the country that calls itself New Zealand. But why? And who are these like-minded souls? These questions, and others, will be answered right here, right now…

New Zealand

More: 2 x 30+ hour sets of flights, 6000+ km traveled on NZ roads, and 17 days in NZ …

Very fresh electricity.

People can be divided into two groups: those that use electricity (and let’s face it, that’s the vast majority of us), and those that produce electricity (a very small, select group). And that’s why I’d like to congratulate everyone on Energy Day – 22 December. I’m here on the banks of the Yenisei in the village of Cheryomushki at the Sayano–Shushenskaya hydroelectric plant.

Sayano-Shushenskaya Dam

Sayano-Shushenskaya Dam

More: This is a truly beautiful, fascinating place…

A Few Clowns Short of a Circus.

Hi all!

Last Friday, (December 14) we had our traditional New Year’s bash, not all that far from KL HQ – somewhere in among the side streets of northern Moscow, at the huge club Stadium-Live. About 1500 KL employees and guests from all corners of the globe turned up, and a further 50 or so KLers were up on stage taking part in the theatrical-rock-acrobatic-sing-song-mega-show (for which they practiced their tricks and dances and songs almost nightly for two months), accompanied by around 30 professional circus artists.

KL New Year Party

KL New Year Party

More: A long-held dream of mine came true…