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Beer and Broadcasts in Brussels.


In-between London and Moscow last week we also managed to fit in a flying visit to Brussels, which didn’t even last a day, just 20 hours. Naturally, the first thing we did was make a beeline for the nearest bar for some Belgian beer. Oh yes – real nice. I believe Belgian beer to one of the best in the world. Belgium is of course also famous for its chocolate, a peeing boy, and the Atomium, among other things. But on this trip all that was passed by; my schedule, as per tradition, was crammed full. Its highlight took place inside the European Commission building, where I secured myself a +1 to my list of live broadcasts I’ve been on on international TV channels.

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If You Haven’t Seen Shibuya…


Who hasn’t seen Shibuya hasn’t seen Japan at all! Here I am again in Tokyo’s Shibuya district, and I’m glad to be back …

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We Just Keep Picking Winners: Not Only Ferrari, but Also a Centurion!


As I’ve mentioned here before, tearing up the rulebook is an internal slogan of our marketing department. Sometimes the proverbial tearing up of the rules occurs in explosive fashion (for example when we recently arranged for a Japanese Awa Odori dance to be performed at the Barcelona Carnival); other times, the ripping up takes place […]

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“Think Different” as Much as You Like, but You Can’t Actually Be Different.


Phew. Finally got through them all – more than 600 pages of the Steve Jobs biography. My thoughts on Apple and Jobs are mixed. I’m rapturous about some things, highly critical about others …

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Ferrari FF – Flippin’ Fast!


A little about my Ferrari FF test drive… First of all a warning to all would-be Ferrari drivers: without a reasonable amount of tutoring in how to drive a sports car of this caliber – you’d be fairly nuts to just get in one and drive off. It’s dangerous stuff. A little unsteady footwork can send this powerhouse in unexpected directions at silly speeds …

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