We’re AV-Comparatives’ Product of the Year!

A big hello from Austria!

This trip, not to mention this year, has got off to a very good start – we have been named AV-Comparatives’ Product of the Year!


Here’s my take on the world of AV testing.

1. Why bother with tests for antivirus (in the broad sense of the word ‘antivirus’) programs? Well, first off, so that your average (and not so average) user has some authoritative reference point when it comes to choosing personal (or corporate) IT protection. Secondly, it means some big mouth cannot just claim that their product is “the dog’s bollocks” – they have to put their money where their mouth is! You have to separate the glitzy marketing from the technological reality. And, of course, so that any changes in the quality of protection can be tracked over time – to see how quickly different vendors react to new IT threats and how long they can keep up with the pace. And thirdly, so that the makers of security products don’t start slacking off, but keep their solutions at the cutting edge.

2. Tests vary. There are proper tests that emulate real-life conditions, real infected sites and the behavior of average users. These tests are very expensive and are conducted once in a blue moon. That’s why the more widespread tests involve “simulations” of infected environments and do not cover all of a security product’s features but only some of them. For example, there are detection tests using collections with millions of files, heuristic tests, tests that check how well a product can treat an infection etc. Then there are paid tests for PR purposes, the results of which depend not so much on the quality of the product but rather how unscrupulous and greedy the tester is (and yes, this sort of thing goes on).

3. One of the best known antivirus testing labs is the Austrian team AV-Comparatives under the leadership of Andreas Clementi (he’s the guy in the photos below). All sorts of tests are carried out here – “proper” ones that emulate real-world conditions as well as “partial” ones that test different antivirus features. Altogether there are at least 10 different tests, the results of which determine the Product of the Year. The prize for 2011 was awarded to us! It’s the third time in AV-Comparatives’ history that we’ve won the award (although it would be better if we won it every year…).

That’s us – Andreas, Nikita (head of our anti-malware sesearch) and myself.

Then, of course, there’s the immediate media response.

This is what the AV-Comparatives laboratory looks like. At first glance it looks pretty understated, but the place is packed full of equipment.

And here are AV-Comparatives’ test results for the year.

You can see the rest of the photos here.

4. Other awards in 2011. We worked damned hard and the end of the year brought a flurry of industry prizes:

4.1. Another Andreas, Andreas Marx, is in charge at the AV-test.org test centre in Germany. On that front KIS and our new corporate product KES swept the board. And it wasn’t just any old victory, but an absolute record for the tester and for all vendors! KIS achieved a final score of 17 while KES scored 17.5 (out of a possible 18 – the industry average was 13.2). By the way, the tests conducted by AV-Test.org are followed closely by a number of computer magazines. For instance, PC Welt compiled a top 10 that shows who scored what. We topped the list a full 1.5 points ahead of second place. That is some result! You can read more about the tests here and here.

4.2. The latest (December) VB100 for KIS and KES. No, it’s not just another gong to add to our burgeoning collection; it was the first test conducted under new rules that immediately got rid of the “dead wood”. Now the testing is split into two parts – the obligatory part (new features: detecting from the WildlistExt collection, plus on-demand scanning with a working cloud) and the representative part (RAP tests, which don’t influence VB100 certification). Respect to VB – it doesn’t rest on its laurels, and even gives those who are more interested in test results rather than real-life protection some hard time.

4.3. We also took first place on the podium in the German magazines Computer Bild and PC Welt, and so it goes on…

5. Yes, as in sport, we don’t always reach the finish line first. Sometimes that’s our fault (it’s being sorted), and sometimes it’s the fault of the testers (we’re trying to explain to them that they need to modify their testing methods).

To sum up, the testing industry and participation in those tests is, in fact, very much like sport. To win, you need to train hard. To avoid disqualification, there should be no performance-enhancing drugs (it is an issue in the AV industry), and really hard work doesn’t always guarantee victory… But what a great feeling it is to stand on top of the podium!

 

15 Responses to “We’re AV-Comparatives’ Product of the Year!”

  1. Mário Madrigrano Jaber Reply January 27, 2012 at 4:04 pm

    Dear Eugene Kaspersky …

    When it comes to protecting data in computer when you spell the name “Kaspersky” there is nothing to compare.
    There are some other good products from competing brands, but Kaspersky Lab is always ahead, increasingly improving and innovating with new technologies and adding pictures as seen in this article, “talent” to join efforts and creativity in virtual mechanisms of protection.
    Once Kaspersky always Kasperky and the user never changes to another product protection.
    Market research will prove what I’m saying here.
    The mathematician-scientist “Eugene Kaspersky” has placed all his life in this successful project with a huge difference …
    It’s not just a simple anti-virus, but a whole complex structure of study that develops a dynamic continuous up and anticipating the future for the safety of our current present.
    Go ahead Eugene, you and your creation are never works by chance.
    The customer loyalty Kaspersky confirms that here I am saying.
    We continuously innovate towards a better future for our lives.

    Greetings
    Mario Madrigrano Jaber

    • Dear Eugene,

      Well done!! We are confident that Kaspersky Lab will surge ahead of competitors and be “Number One” even before 2014.

      Jimmy Goh
      Byteworks International Pte Ltd
      Singapore

      • Good luck with that. Kaspersky needs to start supporting the current OS (Server 2012 and Windows 8) before they will ever be on top of anything. Leaving its tech users without support for the latest OS is simply bad business. Maybe Eugene should spend a little more time on customer support and development and a little les time on this blog.

  2. Howdy I am so happy I found your web site, I really found you by accident, while I was looking on
    Google for something else, Regardless I am here now and would just like
    to say thanks for a remarkable post and a all round exciting blog (I also love the theme/design),
    I don’t have time to read it all at the minute but I have saved
    it and also added in your RSS feeds, so when I have time I will be back
    to read a great deal more, Please do keep up the great b.

Trackbacks/Pingbacks

  1. A Business Mecca Through The Eyes Of A Tourist. | Nota Bene - January 31, 2012

    […] that in Austria, where we arrived from yesterday was complete ‘Innsbruck-geddon’. The guys at AV-Comparatives said it was a pity we had to leave so quickly – otherwise, we could have hung around for a few […]

  2. Kaspersky (Server) Anti-Spam: No Longer the Underdog; More Top Dog. | Nota Bene - September 27, 2012

    […] this year started rather well for us: First, we were awarded Product of the Year by the Austrian testing lab AV-Comparatives; second, we broke the record on the number of points […]

  3. A Business Mecca Through The Eyes Of A Tourist. | Eugene Kaspersky - November 6, 2012

    […] that in Austria, where we arrived from yesterday was complete ‘Innsbruck-geddon’. The guys at AV-Comparatives said it was a pity we had to leave so quickly – otherwise, we could have hung around for a few […]

  4. An Interview with Alex Gostev | Kaspersky Lab Official Blog - December 24, 2012

    […] industry; independent test results back up this claim. We couldn’t possibly have received the “Product of the year” award unless we had demonstrated the fewest false positives in dedicated […]

  5. L’interview d’Alex Gostev sur les réseaux sociaux – Pourquoi iOS est plus sûr qu’Android, comment devenir un analyste et ce qui ne va pas avec les anti –virus gratuits | Nous utilisons les mots pour sauver le monde | Le blog officiel de Kasper - December 24, 2012

    […] provenant des tests indépendants supportent cela. Nous n’aurions pas pu recevoir le prix du « Produit de l’année » si nous n’avions pas montré un faible taux de faux positifs dans des tests […]

  6. Entrevista de Alex Gostev en redes sociales | Usamos las palabras para Salvar al Mundo | El blog oficial de Kaspersky en español - December 24, 2012

    […] incluso estudios independientes lo han verificado. No podríamos haber recibido el premio “Producto del Año” sin haber demostrado pocos falsos positivos en los tests […]

  7. Un’intervista con Alex Gostev | Usiamo la Parola per Salvare il Mondo | Blog Ufficiale in italiano del Kaspersky Lab - December 24, 2012

    […] settore. Test indipendenti hanno confermato il dato. Non possiamo aver ricevuto il titolo di “Prodotto dell’Anno” senza aver dimostrato il basso indice di falsi […]

  8. Interview with Kaspersky Chief Malware Expert Alex Gostev | Exploit Archive - December 24, 2012

    […] industry; independent test results back up this claim. We couldn’t possibly have received the “Product of the year” award unless we had demonstrated the fewest false positives in dedicated […]

  9. Alex Gostev im Interview | Wir benutzen das Wort, um die Welt zu retten | Der offizielle deutsche Kaspersky Blog - December 25, 2012

    […] Comparatives nicht die niedrigste Fehlalarmquote gehabt hätten, wären wir nicht mit dem Preis “Product of the year[s1] ” ausgezeichnet […]

  10. Interview with Kaspersky Chief Malware Expert Alex Gostev | mobile-techzone.com - December 27, 2012

    […] independent test results back up this claim. We couldn’t possibly have received the “ Made from the year ” award unless we had demonstrated the fewest false positives in dedicated […]

  11. All Mouth, No Trouser. | Nota Bene - January 24, 2013

    […] topic of unscrupulous testing marketing has been discussed generally here before. Today, let’s examine more closely the tricks marketing people use in […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: